COMMON ERRORS WHILE SETTING SEO TARGETS
Many marketers & brand owners try their best to make their page rank & reach to the top but fail to get the desired results. It is mostly because they get induced to common SEO mistakes. There are few drawbacks if being figured & avoided can give great results. The most significant error one must not attempt to get better SEO results are:
Vague SEO Goals
Not-so-clear goals towards your SEO is the most common mistake owner’s make & that’s the reason they do not succeed in getting expected SEO results. There are tonnes of business owners & marketers who get their SEO done without having any proper SEO goals. They are of the opinion that SEO will include their traffic & eventually their sales will increase. To get it right, is not a cakewalk!
Overlooking Mobile-Friendly Website
If your website is not mobile-friendly or mobile search is not part of your SEO strategy, consequences will be just loss. Nowadays,most people search everything through their mobile devices. More than 50% of the traffic comes from mobile devices. And that is the reason that Google tends to favour mobile-friendly websites.
To make your SEO effective, you need to include mobile-friendly websites that will generate organic traffic & make your website responsive & also need to make sure that it loads in under 3 seconds. Mobile friendliness & pagespeed are important ranking factors.
Focus on mobile-friendly websites if you actually want to increase your traffic.
Ignoring Search Intent
Search Intent is the primary goal a user has when searching a query in a search engine. Google focuses on sites whose content satisfies the search intent for a given query. S.E.O.-Friendly Websites are an essential part to gain traffic. One needs to figure out what a user wants when searching for a particular query on Google.
The search intent should be concentrated accordingly. For instance, if a person searches “social media” into the Google search bar, that probably means the user must have complete knowledge about social media.
So the user has an informational search intent. And, if someone searches “social media marketing” that means the user wants to know about the marketing that works through social media.
If you could not satisfy the searcher’s intent, you won’t be able to rank for long.
Holding Onto SEO Bad Practices
Google keeps on upgrading & constantly develops their search algorithm. And hence, SEO also keeps on changing.
The strategies that were considered the best for SEO practices are no longer effective. In order to be on the top of Google SERP, one needs to keep themselves updated & use modern SEO techniques.
One needs to make the website, SEO friendly website & also need to stop sticking to bad SEO practices. Now the times have changed & the old school SEO techniques are no longer effective for ranking.
SEO techniques like keyword stuffing & Private Blog Networks (or PNBs) are now greeted with sanctions rather than rankings.
That’s why you should keep yourself updated on modern SEO best practices & always keep an eye out for new updates, Google changes & shifts in the industry.
Do Not Buy Backlinks
Backlinks are one of the most significant elements to rank the websites. But if you’re buying backlinks to boost your website rankings, you will end up getting penalties ruining your chances to rank your website on search engines.
As Google says, sites that sell backlinks end up getting penalised & do not get any rankings. In reality, link-building tactics & link-selling tactics all have the same list of sites from which they sell the links.
The good news is that google also has the same site lists, which means they’re able to devalue these sites. If you still feel safe & secured because you’ve not gotten a google penalty for buying shady backlinks or techniques yet you’re still not 100% safe.
Your website may still get a penalty today for links that you built years back.
But, if you still wish to purchase backlinks, hiring an SEO service company is the best option. That will help you purchase backlinks without breaking Google’s norms.
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